The Mummyista story is a personal story, born out of my desire to provide expectant and nursing mothers everywhere with clothing which makes them feel amazing.
Mummyista came into being at the same time as my second daughter, Eve. I initially had the idea whilst pregnant with my first daughter, Grace, but with the new adventure of motherhood underway it didn’t feel like the right moment and I put it to the back of my mind.
At the same time as I was pregnant with Grace, I was working in a demanding yet rewarding job which I absolutely loved. I struggled to find anything stylish and suitable to wear to work, let alone elegant, chic outfits for those rare evenings out! The options for fashionable, comfortable and high-quality maternity wear were extremely limited in the region. Everywhere I looked I found nothing but unflattering outfits designed with little thought for the women who would be wearing them.
In the years between having Grace and Eve I hoped the situation had changed, but soon realized that wasn’t the case. With the same limited selection available, the idea for Mummyista was reborn and I decided the time was right to take the plunge and set up the business.
I had always been passionate about my career, but like many women I struggled to balance the demands of a high-powered job with the still more important role of being Mummy to my two gorgeous girls. My husband and I are a team and I knew he would support me whatever I decided to do. That said, I did not want to place the burden of ‘breadwinner’ solely on him and I also wanted to do something that would continue to stretch and challenge me on a professional level.
I’ve always been fiercely independent, something instilled in me by my parents at a young age. Creating Mummyista seemed like the perfect solution – here was a chance to help women across the region find incredible maternity and nursing clothing, at the same time as being able to spend more time with my family and enjoy the stimulation of work beyond my mummying duties.
Pregnancy and becoming a mummy is such a special time in any woman’s life, but it’s also a time when we can become very self-conscious about the appearance of our bodies and how other people see us. That is why the clothes we wear at this time become so important – they help define how we feel about our changing shapes, and ought to make us feel like the beautiful, sexy and stylish women we are.
This is what I hope my clothing range brings to all the Mummyistas who come to us. I want expectant and nursing Mums who shop with Mummyista to enjoy the experience from start to finish, from the first click on the website to donning that exquisite dress or top for the first time. I want to empower women, giving them the confidence to step out the house and feel amazing. That’s why Mummyista exists, and that’s why it means so much to me.